Thursday, September 15, 2011

A Review of Pottermore by Someone Unaffiliated with Sony

So, as longtime readers have certainly grasped by now, I have something of a love for Harry Potter.  I spoke on gendered intepretations of the broomstick as symbol in modern literature at the 2009 convention; here's some of the massive amount of Potter-inspired jewelry I've made (please excuse the older photos):





So it will surprise no one that M and I were among those who fought for a place in the beta for Pottermore, which is supposed to be an interactive companion to the books containing more information about minor characters, ghost plots, and other things that weren't told in detail within the scope of the series.

Overall, we've found it interesting but disappointing.  Most of the problem is in the advertising.  There was a massive amount of hype for this -- website countdowns, early announcements, competitions for early-admission spots -- and it was not made entirely clear whether this was a game, or a bunch of illustrations, or an interactive ebook ... or what.

It's set up like a collection of illustrations tied to a social-media game.  There are quizzes to take and House points to earn, and there are some little side games, like potion-brewing and spellcasting.  However, the actual game bits tend to be buggy and unresponsive, partly because the servers clearly weren't ready when early registration was first opened and partly because, well, it's in beta.  But ... there's nowhere to give specific feedback.  There's a generalized feedback form that asks you to give a one-to-four rating of how it works, how it looks, and "how you're liking Pottermore so far," but no way to say "When you try to make the Herbicide Potion, the worm mucus isn't clickable; you just pick up the Valerian if you try."  Which you'd think would be the important thing about doing a beta run.  It's starting to feel like all they really wanted was a demographic survey.

The ... I don't even know what to call it, because it's not a game or an ebook or anything really ... Pottermore is unquestionably beautiful.  Each chapter of the book has two or three corresponding "moments" you can access through the ... here we go again ... through Pottermore, and each "moment" has a multi-layered artwork.  Chapter thirteen, the one with Norbert the dragon in it, is absolutely breathtaking. 

And yet there's nothing to do.  You get to collect books and objects throughout the scenes (though in the really lovely chapter, there's not a damn thing to pick up ... and you still end up having to look), but there's no competitive aspect -- it doesn't really penalize you for not finding the jellybeans on the train -- and there's no reward for finding everything.  A few things, when you click on them, will unlock interesting extra information that's been written for the ... for Pottermore.  For instance, there's an entire biography of Professor McGonagall that you pick up over the course of the story, a few paragraphs for every chapter in which she appears.  This is quite worthwhile for people who enjoy the series.  There's not a lot of information -- there's a lot less than the advertising suggested there would be -- but it's worth playing through for it.

Yet the social-media aspect of the ... thing ... seems to imply that it was imagined that people would sink time and effort into Pottermore.  Would return daily to try to earn House points.  But the part that was hyped, the companion to the books, takes less than a day to "play" or "read" or "work" through per book.  And here's the rub -- the books open one at a time.

At this point, the only thing I'm returning daily to do is to check whether the next book has opened up.  Sometimes I try to make a potion, but the timing on this requires you to either find 90 minutes of stuff to do in Pottermore (difficult) or set a real-world timer (I'm resisting the nerdiness).  As of the end of August, it was still only the first book.  With overall opening slated for October, I'm not sure how they're planning to beta later book-companions at this point -- there's just no time. 

The material shows a lot of promise, but Pottermore can't decide what it is.  This cripples the game because it cannot meet the expectations raised by marketing, weakens the storytelling because the different aspects seem to have been developed at the expense of one another, and distracts from the companion information because the reader is treacherously wondering, "This is all?"

Pottermore could have been a great advance either in interactive reading, or in book-related gaming, but it tried to be both and therefore is neither.  It tried to be something new so hard that it isn't anything.  It has potential as a stepping stone, and it's still worth playing/reading/social media-ing/whatever, but don't expect your mind to be blown.

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