Happy December! Remember how I said I was going to write a series for Home Jewelry Business Success Tips? That's going on now.
I thought someone with professional experience in writing should really do some articles about writing descriptions for handmade products sold online. Then I thought, "Dude -- I have professional experience in writing. I should do some articles about writing product descriptions for online selling."
So then, out of nowhere, I did some articles about copywriting for online jewelry and handmade-product sellers.
It's sort of like the one I wrote several months ago about tribal jewelry and how to describe it, but more technically focused. Basically I take the really common phrases and take them apart to identify why they're so common and find better alternatives. It's like tutoring but slightly more fun and I can do it alone with my laptop.
The ones published thus far:
"Authentic"
"Inspired by Nature"
"Elegant"
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